October 29, 2008 - A Message Impact Study was recently performed measuring AIT’s advertising against other ads in Air Cargo World. Since the issue focused on air freight, the AIT-ORD marketing team (Kim Smigiel, Christine Nicholson, and Alice Wieduwilt) created an ad spotlighting AIT’s air products.

The study was conducted by Readex Research, a research firm issuing surveys for publishers, advertisers and advertising agencies.

AIT was evaluated in the August 2008 issue on both a quantitative and qualitative feedback basis.

Domestic, qualified readers were requested to provide feedback in key areas of advertising: attention-getting, believability, information value and persuasiveness. Once completing the survey, Readex received the data. Results are based on 100 responses ranging from 1 (lowest) to 5 (highest) ratings with an average rating of 100 (score percentage can be lower or higher).

AIT ended up receiving superior overall ratings with a combined score of 101%.

Reader Comments: 

What do you feel you get from the ad?

1. AIT can transport by air

2. AIT wants your business and can get it done

3. Big air freight operation

4. Ad draws you in enough to give AIT a call

5. Worldwide provider

6. Good company with a good message, market reputation and is honest

7. They take the worry out of your air freight issues

8. Well-established company

9. Very straightforward

10. AIT can deliver your shipment

Commending AIT’s performance against other ads measured in the August 2008 issue, Steve Prince, publisher of Air Cargo World, recently issued a congratulatory letter and award to AIT.

View the award here!  AIT's Award